Proud Dunghutti woman Rebecca McGuinness is the new chief executive of the First Nations consultancy firm, Murawin.

Ms McGuinness, who has connections to the Gumbaynggirr and Anaiwan peoples, has years of experience across Murawin in key operational and leadership roles.

She is the daughter of Murawin's co-founders, Carol Vale and the late Greg McKenzie.

Ms McGuinness said she felt intimidated at first when she took the reins of the Brisbane-based company her parents founded in 2014.

"Succession planning has existed in many industries for thousands of years, but we're only now starting to see it emerge in the Indigenous business sector in Australia. That is because, historically, although intergenerational knowledge has been passed down for 60,000-plus years, mob haven't always had the opportunities in today's society to build strong, sustainable economic businesses that can last across generations," she said.

Ms McGuinness said growing up alongside the business offered her a rare insight into what it takes to establish and maintain a family-led organisation.

She saw her parents sacrifice their weekends and work late nights to get the business off the ground.

The former director of business operations at the company said the transition to the new chief executive role was exciting, as similar stories were emerging across the Indigenous business sector.

"It's exciting not just for me, but because I'm seeing it happen in other Indigenous businesses as well," she said.

"I had the opportunity to see how Carol and Greg built Murawin.

"Now their generation is at a point where they can hand over the reins to their adult children, like myself, who are stepping into the leadership roles and continuing to build on the legacy for the next generation."

Ms McGuinness said Murawin would continue delivering its core services across research, evaluation, community engagement and place strategy nationwide.

But she had plans to expand how knowledge and insights were shared through visual storytelling, using First Nations-designed video, animation, and other creative approaches.

"Knowledge and education are everything," she said. "The more effectively we share these stories, the greater impact we can have for clients, communities and mob."

Ms Vale said she would remain actively involved in the business dedicated to social justice and the empowerment of First Nations communities and marginalised groups.

"I will always be a part of Murawin," she said. "This is about family, but it's also about contributing to the broader Indigenous business sector.

"Seeing second-generation Indigenous business owners step into leadership is incredibly powerful, and I'm immensely proud of Rebecca."