Jala Jala Treats celebrated at Governor of Victoria Export Awards

Jarred Cross
Jarred Cross Published October 1, 2025 at 5.00am (AWST)

For Jala Jala Treats, taking their chocolate to kitchen tables all around Australia and the world isn't solely about their success, it's about bringing other Indigenous businesses along with them.

In September the company, who incorporate Indigenous flavours and bush food into their sweets and teas, won the inaugural First Nations category at the Governor of Victoria Export Awards.

In the coming months founder, owner and Yamatji-Noongar woman Sharon Brindley will be boarding flights to Japan and Dubai as they look to grow in those markets.

They're also in business with a client in Malaysia, exporting both their own and the client's product Jala Jala produces through them.

Ms Brindley proudly states Jala Jala is "the largest Indigenous food manufacturer in Victoria".

It's been a long five-year process to get here for the south-east Melbourne-based company.

Ms Brindley was already running Cooee Cafe & Catering on the Mornington Penninsula.

The name came first, Ms Brindley told National Indigenous Times, as recognition of her grandmother.

Jala Jala translates to 'very good' from Wajarri language to English.

"It was something nan could never speak when she was taken, so I wanted to create a brand that the world could then say," she said.

"I had Cooee Cafe... I wanted to create something in my own language to honour nan.

"The product came second."

Jala Jala's turtle logo, her family totem, is another way her family is represented in the company.

Confectionery is right up her alley, Ms Brindley said, so it was always going to be the direction she went in.

Across their range of chocolate blocks, Jala Jala use native ingredients like Davidson plum, finger lime and lemon myrtle, wattleseed and a range of teas.

The next flavour coming is quandong with a range of soft-centred chocolates, including a caramel-filled turtle, coming soon.

Jala Jala's range of chocolate blocks and teas. (Image: supplied)

Initially, Ms Brindley was set on sourcing chocolate from what she initially thought was, but later discovered was not, a separate Indigenous-owned company before a re-think and expansion of their in-house operations.

"In five years, I've gone from developing a recipe to owning my own manufacturing facility, which is the largest in Victoria, and we manufacture for other companies as well," she said.

Jala Jala currently employs 11 staff, with plans to expand this as they move away from a rented premises to their own - with visions of a tourist-friendly manufacturing space accommodating the "total experience".

That means bush foods grown on premises, guided tours and consultation with local custodians of Country.

Jala Jala's success, Ms Brindley said, relies on the support mob, as well as allies.

Alongside her own businesses she's steadfast on growing the Indigenous-owned food market.

Supporting these companies is supporting a movement going up against others "capitalising on our products", she said.

Ms Brindley is the Victorian representative for the First Nations Bush and Botanicals Association of Australia (FNBBAA), sits on the Mornington Peninsula Indigenous Business Group board and is a member of the Department of Foreign Affairs and Trade's First Nations trade and investment pilot advisory group.

She describes herself as an "ardent advocate for increasing the presence of First Nations owned businesses within the Native Food business sector".

Jala Jala Treats owner and founder Sharon Brindley. (Image: supplied)

"I feel it's important that we all know who we are supporting when we buy an 'Indigenous' product, it's part of my role to help create clarity and awareness around First Nations business ownership, which in turn will assist other First Nation peoples and allies to have a clearer understanding," Jala Jala's website reads.

For Brindley, its about bringing others along on the journey.

"It always has been. That's why I won the award…because I can't do it on my own. I can't represent and show the world," she said.

"That takes all of us.

"To be able to grow the industry, I need to give back the help that I've had over this time."

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National Indigenous Times

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