The Federal Government has unveiled the next stage of its investment in Central Australia's tourism sector, with new funding aimed at expanding visitor experiences while supporting local businesses, including First Nations tourism operators.
The next phase of the government's $5 million Red Centre Marketing Boost through Tourism Central Australia's Fly Free to Alice campaign was launched on Monday.
It builds on Tourism Central Australia's two-year Head for the Heart campaign, which promotes both iconic attractions and lesser-known destinations across Central Australia.
Delivered in partnership with NT Now, the initiative offers Australian travellers free flights to the Red Centre when they book eligible travel experiences.
Local federal MP Marion Scrymgour said the campaign would encourage more Australians to experience the region.
"The Red Centre offers experiences you simply can't find anywhere else," the Member for Lingiari said.
"This campaign gives more Australians the chance to discover the landscapes, culture and communities that make our region extraordinary."
Alongside the marketing campaign, 17 local tourism operators will share in $2.5 million as part of a Tourism Development Fund to develop new tourism experiences, encouraging visitors to stay longer and explore more of the region.
One of the beneficiaries is J&L's Outback Experience, with owner and operator John Liddle noting the funding would support the business's long-term growth.
"This funding will allow us to expand our facilities and cater to a broader range of visitors," he said, "helping us grow sustainably into the future, to strengthen our contribution to Central Australia's tourism economy and ensure more people can experience our beautiful culture firsthand."
Another local business, Olive Pink Botanic Garden, will look to use the funding to strengthen partnerships with Indigenous tourism operators.
"Working alongside local Indigenous tourism operators, we'll create a welcoming hub where visitors can easily access authentic First Nations experiences while supporting the growth of Indigenous tourism businesses in Alice Springs," General Manager Samantha Hussey said.
"We're looking forward to working with our Indigenous partners to bring it to life."
Federal Indigenous Australians Minister Malarndirri McCarthy said tourism remained central to the region's economy, with the Red Centre "welcoming visitors from around the country and the world".
"By supporting local tourism businesses, the Albanese Government is backing local jobs and stronger communities in Central Australia,' she said.
Trade and Tourism Minister Don Farrell said the funding would help strengthen regional tourism and local economies.
"This funding will help to create new experiences and tell the Red Centre's remarkable story to the world, driving the tourism that is a lifeblood for the region," he said.
