Small local tourism businesses in Central Australia have been offered a financial boost to leverage growing demand for Indigenous experiences in the sector.
A $7.5 million election commitment by the Federal Government to strengthen tourism experiences in Australia's Red Centre was delivered this week, with grant applications now open for businesses across the iconic region.
Tourism operators in the Red Centre offer a variety of experiences highlighting Australia's unique natural environment and First Nations communities, from exploring Uluru and Kata Tjuta's majestic domes, to hiking Kings Canyon's circuit trail.
The $7.5m government investment complements a $1m 'Revival and Resilience' grant program in Alice Springs last November, when 30 small businesses across the region were given more than $33,000 each via the initiative.
The Northern Territory government's Aboriginal Tourism Strategy (2020-2030) aimed to ensure the region was a national leader in Indigenous tourism, through a strategy focused on investment, marketing and partnerships with Indigenous communities.
Supply has increased, with the NT home to around 144 Aboriginal tourism businesses - 50 per cent more than a decade earlier, with the sector.
The growing tourism sector has significantly boosted Northern Territory's economy, with about $383 million distributed in 2021-22, while supporting roughly 1,440 tourism jobs.
Government programs and grants are now being directed to the sector, helping Indigenous-owned tourism businesses offering cultural experiences expand.
Up to $5m over two years will flow to Tourism Central Australia (TCA) to help attract more domestic and international tourists, and increase visitor spending via targeted marketing campaigns.
A further $2.5m in grants will be spread across businesses offering new and innovative tourism experiences and products, or to upgrade existing offerings.
Minister for Indigenous Australians, Senator Malarndirri McCarthy, said grants would likely be allocated to tourism projects with a bookable experience or product, including new tours and increased accommodation options, more events and upgrades for tourists visiting the region.
"Central Australia is one of the most special places in the country and this investment is about supporting the people who live and work there to share their incredible stories with the world," Ms McCarthy said.
"Many of the tourism businesses in Central Australia are small, locally-run and deeply connected to Country."
Ms McCarthy said the government's investment in local tourism operators would create jobs and stronger communities.
"This funding gives operators the confidence to expand their offerings, deliver new experiences and attract more visitors," the Senator said.
"It's about them building a stronger future shaped by people who know the Red Centre best."
Minister for Trade and Tourism, Don Farrell, said funding grants could help local tourism operators devise new experiences and offerings, and draw more visitors to the region.
"Tourism is the economic backbone of so many Australian regional communities, and is vital to the Red Centre," he said.
"Every dollar spent by tourists in Australia is a boost for our economy, supports local businesses and creates new jobs."
Member for Lingiari Marion Scrymgour said the funding could not have come at a better time for local tourism operators.
"All across Central Australia they have faced many challenges over the past few years," she said, referencing the COVID-19 pandemic.
"I am pleased our government is supporting local tourism businesses with much-needed funding, which will help them grow and innovate.
"Central Australia is home to some of the most breathtaking landscapes and cultural experiences, and we are proud to support tourism operators in their endeavours."
