Queensland's Binda Botanicals is producing high-quality, ethically made sunscreen products which combine traditional Indigenous knowledge with modern manufacturing methods.
The Brisbane-based Indigenous-owned business has developed a vegan sunscreen range produced using 100 per cent organic Australian ingredients.
Both SPF50 certified and dermatologically tested, Binda's products provide broad-spectrum ultraviolet (UV) protection while remaining reef-safe to help safeguard marine ecosystems from harmful chemicals commonly found in conventional sunscreens.
Recognising the need for effective sun protection which suits Australia's diverse population, Binda is focused on creating products which are both high-performing and accessible to people with a wide variety of skin tones.
Binda Botanicals managing director and founder, Wade Krueger, said sun safety is important for everyone and all skin types.
"I know and appreciate the health disparities experienced by First Nations people, and Binda is my commitment towards better health outcomes," Mr Krueger said.
"There have been significant consumer concerns recently as to the validity of sunscreen SPF ratings. It's very important that Binda maintains our commitment to the highest quality standards and appropriate certification.
"Our sunscreen is more than just a protective barrier; it's an investment in your health, the environment, and a commitment to sustainability and ethical practices."
Mr Krueger said Binda Botanicals is the result of the values he learned from his adopted family and the culture he reconnected with through his Ma:Mu heritage.
"Swimming and days at the beach were a big part of my childhood growing up in Redcliffe," Mr Krueger said.
"Mum would absolutely cover my brother, sister and me with sunscreen, without fail. She would put it on us but forget about herself.
"If our products help protect families from the experiences my mum went through, while creating opportunities for First Nations communities, then we're achieving exactly what we set out to do."
Australia continues to face one of the highest rates of skin cancer in the world, with an estimated 17,000 Australians diagnosed with melanoma, the deadliest form of skin cancer, in 2025.
Strikingly, more than two in three Australians are expected to be diagnosed with some form of skin cancer during their lifetime.
Supporting communities is another cornerstone of the Binda Botanicals. As a proud Indigenous-owned company, the company regularly donates sunscreen products to First Nations organisations, community events and sporting activities, helping ensure families, children and community members can stay protected while enjoying the outdoors.
Sustainability and ethical production practices are also at front of mind, with Binda Botanicals not animal-derived ingredients, opposing animal testing, ethically sources materials and packaging its products in recyclable materials.
Through a partnership with Seven Clean Seas, the Binda also contributes to the removal of plastic waste from oceans around the world.
Supply Nation CEO, Kate Russell, praised Binda Botanical's growth.
"Binda Botanicals is a powerful example of Indigenous entrepreneurship, drawing on Country and Culture to create an innovative product and a distinctive brand with strong foundations for long-term success.
"High-quality sunscreen that delivers on its promises is essential in Australia's harsh climate, particularly given our deep connection to our beautiful beaches and oceans. Binda's ethical approach, commitment to sustainability, and support for Indigenous communities are qualities that will resonate strongly with Australian consumers."
The Binda Botanicals range includes sunscreen products for babies and children, face and body sunscreen enriched with native Kakadu Plum, and mosquito protection products designed for Australian conditions.
Binda Botanicals' full range can be found online.
