Starting up a creative business in the Pilbara during one of Western Australia's biggest resources boom would seem like a risky move.
While the state was getting rich digging up the red dirt of the North West, proud Yawuru woman Tamara Bin Amat decided to quit her job as a journalist and put everything into building a marketing agency from scratch.
More than 10 years later, she is still at the helm of the award-winning creative agency Impact Digi based in Karratha.
"It was 2012 in the Pilbara region and it was a resource town that didn't have a creative industry at all," she told the National Indigenous Times.
"I saw these newsletters going around and some social media trying to kick off and realised the quality of communications was low unless they looked outside of the Pilbara.
"So, I was getting asked a lot for help so I decided to start the business.
"I don't know what I was thinking but I'm glad I had the tenacity to try because it boomed right away and has been growing rapidly ever since."
With the business booming from the start, Ms Bin Amat then set about building a team of creatives.
The 41-year-old had to overcome the odd hurdle given the cost of housing at the time, skyrocketing wages and trying to find the right staff in the Pilbara.
"I was a journalist at the time so I was into the writing and promoting of things but then I noticed I needed to format them in a great visual way so I employed graphic designers," she said.
"Then I realised that people wanted to complement those communications with online communications so we started offering websites and social media.
"I truly believe the Pilbara deserves high-quality marketing for their business and they shouldn't have to look outside the regions."
The founder and owner of Impact Digi now employs 10 staff and has offices in Port Hedland and Perth.
Having moved to the Pilbara from Broome when she was 12 years old, Ms Bin Amat is passionate about helping Indigenous businesses grow and strengthen their brands in the region.
"We work with so many Aboriginal businesses to either start up or grow their business and because we are Aboriginal-owned is something we are passionate about," she said.
"We support them by making sure that their capability is communicated as best as it can, be that via the words we write or the visual communications or the branding we put out there.
"But we also work with non-Indigenous businesses as well but I guess Aboriginal businesses are close to our heart and we find working with them rewarding."
More than a decade after starting up her own successful business, Ms Bin Amat has one simple word for any young Indigenous woman wanting to start their company: trust yourself.
"Trust yourself because and trust people that are doing what you want to do and are where you want to be," she said.
"I would say that you can't be what you can't see so get around other Aboriginal businesswomen and be inspired by them.
"I'm incredibly grateful as an Aboriginal woman in the region because I've got everything going against me but I've got an incredible business with wonderful clients and wonderful staff."