First Nations entrepreneur Troy Benjamin is bringing Indigenous culture into Australian households, restaurants, and cafes, one cuppa at a time.

He is the owner of Blak Brews - a 100 per cent Indigenous-owned and operated business that offers ethically sourced, premium tea.

The 43-year-old, whose heritage stems from the Tati Tati, Wadi Wadi, Muti Muti, Wamba Wamba people, said he got the idea to start up the company after spending time with International Tea Educator and chief executive of Australian Tea Masters, Sharyn Johnston.

"I've got some good connections in the coffee world and my former roasters' mother is one of the world's most renowned tea masters, Sharyn Johnston who lives here in Geelong," he said.

"When I was in Sharon's shop I got captivated by tea. Her shop is like a Willy Wonka factory, it's so unreal.

"Tea is one of those very hard industries and it's not my thing, but the longer I thought about the more it sounded like a pretty solid option to start a tea range."

Mr Benjamin said he took a swag of teas to the Guriniji Freedom Day festival in August 2022 to test the waters. He was blown away by how many festivalgoers embraced his brews.

"I had two blends - Kakadu Sunset and Aussie Brekkie - I went around and chucked tea bags in people's pots," he told National Indigenous Times.

"By day two I had people knocking on my caravan asking me if there was more tea.

"The tea was blends of herbs and plants so there was no mixing it with another base or filling it out with a cheaper product so you can stretch it out more.

"Blakfella's have been using these ingredients forever and I know that's common knowledge but when you think about that, nothing has changed."

The business he started with his wife Cerisa officially launched in late 2022 and has been going gangbusters.

He has plans to move his sales from online to a brick-and-mortar store in Melbourne but has no interest in becoming a tea baron.

"Out of all the projects I have done in business – and I've tried it all - I'm so proud of this but I'm still working out this journey because this hits home with me," he said.

"We are talking about a nice clean product that benefits everyone… This isn't just one of those stories where you see an Indigenous business wanting to promote Indigenous culture. I want to promote this whole country's culture, whatever that is. I think we can work that out over a cuppa."

Mr Benjamin said the business' early success was due to overcoming the usual barriers of setting up a new company.

He said several people also jumped on board because they loved their story.

"My initial barrier wasn't around who was in my team, it was more about finding enough resources and enough funding to get the website right, to get the product right, to get the logistics right and get the warehouse right and make sure it all runs smoothly," he said.

"To be honest, it's all been on loan and in-kind and there are some very generous people out there, so when you do expose yourself and show heart in what you do people want to help.

"You know with a lot of Indigenous businesses they're genuinely not in it to overrule the world or dominate in that way that we've seen damage so much of the world.

"We are there to pull the community in and encourage a sustainable, long-term future."

Mr Benjamin, who has more than 15 years of experience working in the hospitality industry in Melbourne, said the business had spiked since he won $250,000 in Gordon Ramsay's Food Stars Australia.

Now, his biggest issue is keeping up with demand.

"Now everyone wants to see me at everything possible and people are saying we want your tea at our venues, and we want your tea in some of in our resorts," he said.

"Gordon's first power move is getting me over to the UK, which is going to be exciting. We are going to tee up distribution and procurement and meet up with distributors in the UK, but he is more excited than me to get my tea in the UK.

"He said he hasn't found a better cup then ours."