In collaboration with First Nations agency Little Rocket, TAG Advertising has launched the First Nations Creative Pathway Project in Sydney, an Australian first.

The initiative has been founded by Gurindji man and Little Rocket owner, John Burgess, and TAG Advertising CEO, Trent Agnew.

The project's first recipient is Gabrielle Fry, a Dagoman woman with Gurindji connections and co-founder of Coolamon Creative.

The project aims to give First Nations creatives experience and insight into agency production and operations.

Ms Fry said Coolamon Creative was launched to offer design and multimedia services, and she believes initiatives like the First Nations Creative Pathway Project provide crucial insight into how large agencies operate, which could lead to greater First Nations representation.

"My sister, Samantha and I launched Coolamon Creative three years ago with the view to provide high quality design, multimedia and videography services," she said.

"This initiative is invaluable to see how larger agencies go about their production and administration of projects and brand activations.

"I think if First Nations Creatives were given greater insight into how these types of organisations are run in a culturally safe environment, we would see more representation."

Mr Burgess said such initiatives are vital for increasing First Nations visibility and voice in areas with traditionally low representation.

"These types of initiatives are key for First Nations talent to be seen and importantly heard in key areas where there has traditionally been lower representation," Mr Burgess said.

"Little Rocket has been diligent in seeing this initiative come to life with TAG and has been so enthused by seeing how both teams have gone about it."

Each year, First Nations talent can apply for the opportunity through Little Rocket, with selected participants being transferred to Sydney to gain behind-the-scenes experience at TAG's offices and studios.

Little Rocket also aims to offer additional mentoring and commercial opportunities through the partnership.