Similar to most careers within the creative industry, makeup artistry is a job that requires attention to detail, a creative mind and a passion for social engagement.

For Mildura-based makeup artist Louise Jane, pursuing a career and launching a business in this space was something she stepped into without hesitation.

Identifying as a proud Narungga/Kaurna woman, Jane was raised on Latji Latji/Barkindji Country in Victoria, where she now works as a self-taught makeup artist and proud owner of her own makeup artistry business, Lou Jane Makeup.

Having always had a creative eye, Jane's venture into the beauty-based career initially started as somewhat of a hobby before becoming her full-time job when she opened her own studio in 2023.

"From a young age, I have always had an eye for creativity and a passion for makeup," Jane told Style Up.

"I began by doing makeup for friends and family for events. I thought that my knowledge and skills were common.

"However, it soon became evident that not everyone shared my level of expertise, and I realised I had a real talent.

"Taking a leap of faith, I opened my own studio at the end of 2023, and my business has flourished rapidly ever since. I think when you really love and are passionate about what you do, everything falls into place."

Despite 2024 marking the first year of Jane owning her studio, the talented creative has already had a wealth of interest from both local and Australian-wide clients.

She has even been approached by large-scale brands including Australian favourite, Jo Mercer.

"I'm still in my first year of owning my studio and working as an artist, but I'm already being approached by big brands like Jo Mercer," she said.

"It's incredible to see my work gaining recognition and to feel the impact of my efforts."

In between owning and operating her own makeup artistry business, Jane is a mother of two little boys, Luca and Reign – a role in which she views to be just as important as being a business owner.

"I juggle my roles with passion," she said.

When discussing the industry's approach to greater representation and opportunities for First Nations makeup artists, Jane said while there has been several positive shifts, the industry certainly needs to continue making further changes.

"I do notice that opportunities for First Nations makeup artists are lacking," she said.

"While there have been some positive shifts, there is still a need for more opportunities and greater representation in the industry.

"I would love to see more initiatives that support and promote First Nations talent.

"While I am grateful to live in this beautiful country town, it does lack opportunities to grow as a makeup artist."

For the remainder of 2024, Jane said while she will continue working with her already existing clients she is hoping to grow her business further, breaking into both editorial and runway opportunities.

"Next, I'll be focusing on building my portfolio and working more on my artistry skills," she said.

"I have several exciting local collaborations lined up. I am aspiring to travel and break into fashion runways and editorial shoots.

"Additionally, I would love to work more with my (First Nations) community to showcase our culture and heritage through my makeup artistry."

Celebrated for her artistic skill, attention to detail and tailored experience for each and every client, Jane is showing no signs of slowing down.

With a passion for the industry, a growing client list and a broad business vision the creative makeup-artist is heading towards peak success.

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