Search

International Indigenous tourism leaders share insights at the World Travel and Tourism Council

Dianne Bortoletto -

International Indigenous tourism experts have told the World Travel and Tourism Council 24th Global Summit that the foundational themes of the future of First Nations tourism are respect, support, opportunity and self-determination.

The importance of authenticity in tourism experiences was highlighted, ensuring cultural integrity and community involvement.

Challenges such as infrastructure support for rural communities and the need for advocacy and funding were discussed along with the role of government and corporate initiatives to support and sustain First Nations tourism.

Speaking at the session titled 'Welcome to My Home', Dawnielle Tehama, Senior Associate Principal of the US-based Corraggio Group, said the co-creation of First Nations tourism experiences needs to be approached in the right way.

"I think we've lost of sight of why we travel, it's a good reminder that if it's about or involving Indigenous people, then it has to be with Indigenous people," said Ms Tehama.

"You can't create something that you don't own, and you have little rights to tell a story that doesn't belong to you."

Broome-based Mabu Baru Pty Ltd Managing Director Johani Mamid said culture and County are interconnected.

"When you hear about Indigenous culture, you hear about storytelling, singing, dancing, and art and that's because we never had a library," Mr Mamid said.

"All of those things are how we've practised the transfer of knowledge since the beginning of time, and it's the same on our tours, we share what's needed at the time to have a meaningful engagement, to give people a better understanding of who we are and why we are the way that we are, but what we really mean is connection to Country.

"Country is a fundamental part of our culture, and our culture is based on respect, respect for our Country, our culture and each other."

Mr Mamid, a proud Yawuru, Karrajarri, Nyul Nyul, Bardi man, restructured his business after five years, also creating the Mabu Baru Foundation which helps support the community.

"We were already contributing profits into the community, and we're doing that a smarter way now though the Foundation," he said.

"The business started as just me and it's not just me anymore, it's we, my whole family is involved."

Mabu Baru began to offer the experiences visitors were asking for that included dance and native foods, which enabled him to engage certain family members to deliver specific experiences.

"Tourism creates opportunities, people have a sense of pride of who they are, what they know - one of the young dancers [in the Opening Ceremony] was my nephew, it starts at that age, they know they have options they can fall back on just by being who they are," Mr Mamid said.

New Zealand's Ngati Kuri Tourism, Kai Whakatere GM Tourism, Steffan Panoho, called for WTTC members, which includes the top 200 executives from multinational companies such as Emirates, Etihad Airlines, Hilton Group, and Visa, to support the next generation of tourism leaders.

"I'd like to see more of these discussions happen, and I'd also like to make a case for our young people, all Indigenous youth, to see if there are pathways or internships open for young people globally to be integrated into some of the WTTC member businesses," Mr Panoho said.

"We can inherit the cultural significance of who we are, but we can really open their eyes when they travel the world and see different businesses and how they operate."

Mr Panoho said the WTTC is an important platform to grow and sustain First Nations tourism.

"The more awareness we have, and continue to have, can only help Indigenous tourism thrive within the global context," Mr Panoho said.

The panel, moderated by Ten News anchor, Whadjuk Noongar woman Narelda Jacobs OAM, included the Fijian Deputy Prime Minister and Minister for Tourism and Aviation, Viliame Gavoka.

Fiji welcomes close to one million visitors each year, contributing $3.3 billion to their economy.

Although 60 percent of Fiji's population in Indigenous, a disproportionately small percentage of tourism experiences is owned by First Nations peoples.

"Tourism in Fiji was once exclusive sun, sand and sea, and now it's more inclusive and broader than sun, sand and sea. The challenge for Fiji is to create more activities outside of big hotels," Mr Gavoka said.

"I would like to see more Indigenous people engaged in tourism businesses."

Globally, Indigenous tourism is set to boost the economy by $100 billion by 2034 according to an Indigenous Tourism Report launched by WTTC during the Global Summit held in Perth.

   Related   

   Dianne Bortoletto   

Download our App

Article Audio

National Indigenous Times