Shaping Australia Group: It’s about people, not projects

Nicole Brown Published October 6, 2025 at 4.50pm (AWST)

For Adam Morris, Managing Director of Shaping Australia Group, business has always been about people. Every project, every meeting, every handshake is an opportunity to make a difference; to create jobs for mob, to strengthen communities, and to leave something lasting behind.

"This year's Indigenous Business Month theme, Strength Through Collaboration, is at the core of everything we do," Morris said.

"We have a close group of Indigenous business owners and Elders that we meet with monthly and yarn with weekly, all with the same goals and passion.

"Every single opportunity or project we win creates jobs for mob. That's what gets us up every morning and keeps us pushing through those down days that every business owner has.

"We pick each other up and all work closely to monitor one another and assist with leads, contacts, and potential work."

That sense of togetherness is what defines Shaping Australia Group. The company, a majority Indigenous-owned enterprise, goes far beyond its reputation in civil construction and asset maintenance. It's a business built on trust and grounded in culture, where connection and responsibility come before contracts.

Over the years, the team has paid more than $1.4 million in wages to their Indigenous workforce; the equivalent of over 25,000 hours worked by First Nations staff. But as Adam explains, the numbers only tell part of the story.

"There are a few moments that really stand out," he said.

"One is a cultural back-burning and maintenance project we delivered in collaboration with Bigambul Aboriginal Land Corp and the First Nations Rural Fire Fighters. That project not only created jobs but generated much-needed funds that allowed a new fire-fighting vehicle to be purchased. We were able to reinvest profits back into the community.

"Another highlight is our free First Nations introductory to civil construction training and career-pathway program. We aim to place more than 200 First Nations people into real jobs with real outcomes."

For Morris, collaboration is not just a buzzword; it's a lived value.

"We communicate with each other daily; supporting, guiding, and picking each other up. It's also about providing mentorship for our youth and showing them that there is a place for them in this industry."

When asked what lessons he's learned as a leader, his response is humble and sincere.

"Just listen - really simple. Shut up and listen. If you have genuine heart and compassion, it shows. It's not about a transaction or money or power. It's about purpose and legacy, helping others and just being a good human. Build a business for purpose," he said.

That purpose is carried through to SAG's sister company, SAG Workforce, which provides Indigenous-led recruitment, labour hire, and staffing solutions across the country. Together, the two companies create pathways that empower people and strengthen industries. They partner with Indigenous suppliers, work alongside training organisations like Mob Up, and stay guided by the wisdom of Elders and Traditional Owners in every region they operate.

Looking ahead, Adam's vision remains both simple and powerful.

"Our goal is to create jobs for mob and opportunities for all, and to use SAG as the vehicle to achieve this," he said.

"But at the same time, we need to provide competitive pricing and exceptional service. Without work, clients, and customer support, this can't be achieved. So, we focus on building robust, sustainable relationships with clients who believe in our goal and want to be part of it.

"Breaking down generational social-welfare reliance within our mob and community is at the forefront. The key is managing both sides, ensuring we're competitive while staying connected to our purpose every day."

Morris' words reflect a quiet strength; the kind that comes from knowing who you are, where you come from, and why you do what you do.

Shaping Australia Group stands as a testament to the power of collaboration, the importance of listening, and the belief that real success is measured not in profits, but in people.

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National Indigenous Times

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