Anindilyakwa women on Groote Eylandt have launched a new chapter for their community-owned enterprise, Bush Medijina.

The 100 per cent Indigenous-owned, women-led social enterprise has unveiled a refreshed brand identity reflecting its cultural foundations and growth as a commercially independent skincare business grounded in traditional bush medicine knowledge.

Founded in 2015, Bush Medijina was established to create meaningful employment and economic participation for women in community. Profits are reinvested into local jobs, skills development and community initiatives, strengthening long-term independence.

Chairperson and Production Manager Kerstina Mamarika said the rebrand represents "strength and continuity".

"Our knowledge has been passed down by our Elders. We are proud to continue that practice and build something strong for our girls" she said.

Bush Medijina said that as the business expands nationally, its purpose remains clear: "supporting women's employment, protecting cultural knowledge and building economic strength for Anindilyakwa families".