Celebrating Indigenous women in business: Cara and Adele Peek

Nicole Brown Published October 13, 2025 at 4.45pm (AWST)

This Indigenous Business Month, I celebrate two extraordinary women whose vision, strength and leadership continue to transform the landscape of Indigenous enterprise in Australia: sisters Cara and Adele Peek, the dynamic force behind Make It Happen HQ.

From Broome to boardrooms across the country, the Peeks are rewriting the narrative of what is possible when First Nations women step into their power and bring others with them.

Together, they have built a consultancy, The Cultural Intelligence Project, and YYD Events Company that are unapologetically bold, unapologetically Black and unapologetically successful.

For Cara and Adele, business is not just about contracts and projects. It's about creating spaces where culture, community and collaboration thrive. Their work spans derisking business through cultural insights with their EdTech platform CiQ, event curation and strategic partnerships, all underpinned by an unwavering commitment to uplifting Aboriginal voices.

Whether it's designing the revolutionary event Reclaim the Narrative, leading cultural initiatives, or mentoring the next generation of entrepreneurs, their fingerprints are on some of the most exciting developments in the Indigenous business sector.

When asked what inspired the creation of Make It Happen HQ, they both reflect on lived experience.

"We saw how many talented First Nations entrepreneurs were locked out of opportunity because the systems weren't built for us," the proud Yawuru Bunuba women explained in a joint statement.

"We wanted to change that. Our vision started with creating a space for Indigenous innovation, but it's evolved into building an entire ecosystem that connects culture, commerce and community. Today, Make It Happen HQ isn't just a hub, it's a movement reshaping what inclusive innovation looks like in Australia."

The theme of this year's Indigenous Business Month, Strength through Collaboration, perfectly encapsulates their journey. Collaboration is more than a buzzword for the Peeks; it is a lived value.

"Collaboration is about trust, not titles," they said.

"As sisters, we've learned that healthy tension and shared purpose drive the best outcomes. As business leaders, collaboration means working with people who bring different strengths, experiences and truths to the table. We don't believe in competing for crumbs; we believe in baking a bigger pie together and making sure everyone gets a fair slice."

The sisters are trailblazers in their own right. Cara has lectured at Harvard University and been recognised nationally as AgriFutures Rural Woman of the Year, while Adele has carved a path as a fearless leader in business and events, recognised as Acquisition International's Most Inspirational First Nation Community Development Founder. A proud mum of eight-year-old Stevie, founder of Fire Monkey, her own e-commerce platform, Adele is ensuring Indigenous culture is always at the centre and the next generation is set for success.

For the Peeks, balancing culture with corporate demands has never been about compromise.

"Culture is not something we fit in, it's the foundation we build from," they said.

"Every decision we make, from who we partner with to how we design our programs, runs through a cultural lens. We've learned that you don't have to choose between being culturally grounded and commercially sharp. True leadership is knowing how to do both, and that's what Make It Happen HQ stands for."

Their impact is felt most profoundly through the entrepreneurs who have emerged from their programs.

"Seeing the people who came through our programs now running their own businesses, employing others, and changing their communities is the greatest reward," they shared.

"Watching people shift from surviving to thriving, while staying connected to who they are, that's impact you can feel. That's what keeps us going."

When asked what advice they would offer to young Indigenous women ready to step into leadership and entrepreneurship, their message is clear.

"Don't wait for permission. Your voice, your story and your way of leading are your biggest assets. The world doesn't need another version of someone else; it needs you. Build your skills, find your allies and stay grounded in your values. Leadership isn't about fitting in, it's about standing tall and lifting others as you climb."

Looking ahead, their legacy is already taking shape.

"We want Make It Happen HQ to be remembered as the turning point where First Nations innovation became the norm, not the exception," they said.

"A place that proved you can build global impact from remote Australia. A legacy of strength, opportunity and sovereignty, where future generations don't have to fight for a seat at the table because they'll own the table."

As we celebrate Indigenous Business Month and reflect on the theme Strength through Collaboration, Cara and Adele remind us what's possible when culture and commerce walk hand in hand. Through Make It Happen HQ, they're not just transforming the business landscape, they're building a legacy of leadership, innovation and sisterhood that will inspire generations to come. To learn more about their next flagship event and explore opportunities to support their incredible work, visit www.makeithappenhq.com.au/reclaim-the-narrative.

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National Indigenous Times

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