Indigenous Business Australia has partnered with Empower Digital to launch a new Digital Catalyst Program.
The initiative, announced Tuesday, is designed to equip Aboriginal and Torres Strait Islander service-based businesses with the digital tools, confidence, and support to "thrive in today's online economy", the IBA said.
The organisation said the program offers "a unique blend" of business planning, AI training, website development, and digital marketing strategy, delivered in a culturally safe and supportive environment.
The first cohort launches in August 2025 in Toowoomba Queensland, with two more cohorts planned through early 2026 (locations TBD). The IBA said the three-phase approach supports businesses in a multi-faceted way by starting with online prep, then in-person training, and ends with online support through workshops and 1-on-1 sessions.
The program is designed to ensure participants are set up for success, with a focus on long-term economic empowerment. By building digital capability and fostering innovation, leadership, and self-determination, it equips First Nations businesses with the tools they need to "thrive in a competitive and evolving marketplace", the IBA said.
IBA's recent Pathways Through Business report illustrates the growth in the First Nations sector over the last decade.
Deputy chief executive Sean Armistead said programs like the Digital Catalyst Program will continue to support the trend.
"With the right digital tools, the impact that First Nations businesses contribute will only grow. The Digital Catalyst Program is focused on building the skills and confidence First Nations business owners need to grow sustainably and compete in a digital world," he said.
"Digital capability is no longer a luxury, it's a necessity. When we invest in these skills, we are investing in the future of our communities.
"IBA is proud to support a program that empowers First Nations businesses to lead, innovate, and thrive on their own terms. It creates a ripple effect of opportunity, resilience, and self-determination."
According to the Digital Catalyst Program by Empower Digital, "46 per cent of Google searches in Australia are for local business information", highlighting the importance of having a strong online presence, especially for First Nations businesses aiming to grow and develop.
The Co-founders of Empower Digital, Adam and Carmel Wooding, said: "Digital capability in today's world is no longer optional – it's a gateway to growth, opportunity and self-determination."
"We're so excited to partner with IBA and for the opportunity to walk alongside First Nations businesses as they grow stronger online and in their communities. The Digital Catalyst Program empowers participants with the tools, training and support to thrive on their own terms," the husband/wife duo said.
Applications are now open for Aboriginal and Torres Strait Islander businesses. More information is available at Empower Digital – Digital Catalyst Program.
